Welcome to Deliberate Hues. This is our official website! We launched the dh line in 2011 in the British Virgin Islands at the Bitter End Yacht Club and did so to help raise awareness of and support for the local "Adopt-a-School" program. A percentage of the profits from the sale of this line is donated annually by the Bitter End Yacht Club to the Robinson O'Neal Memorial Primary School in the North Sound of Virgin Gorda. Now, I am delighted to bring this line to an even larger audience. 5% of every sale is allocated to our Deliberate Education and Environmental Projects Fund.